Meeting Consumer Expectations
Your product packaging is the first thing your customers see and the most recognizable thing about your brand. Because of this, your packaging has a huge influence on your customers’ perception of your company and its business practices. This applies as much to consumers’ impression of your sustainability practices as it does to more traditional concerns like product quality.
The public is increasingly aware of how their consumption habits impact the environment. More and more consumers report that they aren’t just looking for sustainable packaging, but that they’re willing to put their money where their mouths are and actually pay more for products that use sustainable packaging materials.
Switching to sustainable packaging materials will help your brand align with these consumer expectations and demonstrate to them that your company takes sustainability seriously.
Meeting Retailer Expectations
Many large international or national retail chains have made very strong and aggressive sustainability commitments, such as Walmart’s goal of zero plastic waste in Canada, Mexico, and the United States by 2025. Across the board, these goals include reducing product packaging waste and sourcing as many products as possible from suppliers who operate sustainably.
Adopting or increasing the sustainability of your product packaging helps align your brand with these retailer goals, ensuring that your products will stay on their shelves.
Lower Shipping Costs
Companies are sometimes surprised by a side-benefit of switching to sustainable packaging, which is reduced shipping costs for their products. An often overlooked aspect of sustainable packaging is a reduction in packaging materials, which means that a sustainable plastic packaging solution will often weigh less than its less sustainable counterpart.
Reduced weight means both reduced shipping cost as well as reduced carbon emissions associated with transportation. The choice to adopt a more sustainable packaging option often means savings to both the company and the environment.
We’ve talked a lot about public perception and cost savings, but we can’t overlook the real goal here, which is reducing the impact of packaging on the environment. Packaging waste is a growing environmental problem, particularly non-recyclable plastic packaging which can persist in the environment for many years, harming animals and ecosystems.
Moving towards fully recyclable packaging or other sustainable packaging options helps your company meet your own sustainability goals and demonstrates corporate responsibility.
Tell Us Why Sustainable Packaging Is Important To You
Farnell Packaging is committed to helping our customers develop sustainable packaging pathways that allow them to move towards more sustainable solutions. If you’d like to chat about how we can help your company achieve your sustainability goals, contact us today!